2 CHAINZ ft. ADAM SCOTT - EXPENSIFY THIS

Super Bowl Commercial & Music Video
Role: Senior Producer

"Expensify This" broke new ground in branded entertainment by merging a Super Bowl commercial with a fully-produced interactive music video. Produced in collaboration with JohnXHannes, the campaign starred 2 Chainz and Adam Scott, inviting viewers to snap photos of receipts displayed throughout the video using the Expensify app, with the chance to win prizes like an ice-sculpted sports car, a gold jet ski, and an Audi R8 (or the equivalent cash value).

Airing during Super Bowl LIII, the campaign reached 100 million viewers and drove record-breaking engagement. Expensify's website saw a surge of 10,000 visitors per minute during the game, and on YouTube, the music video hit #1 trending in hip-hop and #3 overall in the U.S., amassing over 10 million views in days.

Blending music, gamification, and celebrity power, "Expensify This" became one of the most elaborate product demos ever produced, transforming a finance app into a cultural moment and reshaping what interactive advertising could look like.

HOLLYWOOD PUPPET SH!T SHOW
Ft. WILMER VALDERRAMA

Experiential Activation
Role: Experiential Producer

How do you launch a show as wild as Hollywood Puppet Sh!t Show? With a towering, 20-foot Wilmer Valderrama puppet. This experiential marketing campaign became the centerpiece of the show's launch, drawing massive crowds at the Hollywood Mall and blurring the boundaries of art, technology, and live entertainment.

The puppet was built from a 3D scan of Wilmer Valderrama's head, printed in foam for a lifelike finish, and brought to life with robotic arms powered by a proprietary rigging system, dancing, gesturing, and interacting with the crowd in real time. What could have been a static display became a full-on live performance, a magnet for social media buzz and viral fan engagement.

By merging 3D printing, robotic engineering, and live spectacle, the launch set a playful, unconventional tone for the series premiere and stands as a prime example of how bold, interactive brand experiences can make a moment truly unforgettable.

NETFLIX - AMERICAN MANHUNT

Documentary
Role: Animation Producer

For the acclaimed Netflix docu-series American Manhunt: The Boston Marathon Bombing, I partnered with Not To Scale and the creative team at Hello Savants to produce graphic animations that played a key role in the show's visual storytelling.

The custom animations provided clarity and context to complex story elements, illustrating key timelines and depicting unseen aspects of the investigation in ways that live footage alone couldn't capture. The result deepened the emotional impact of the series, making it more immersive and informative for viewers.

MAHALIA Ft. JOJO - CHEAT

Music Video
Role: Senior Post Producer

For Mahalia's "Cheat" music video featuring JoJo, I led post-production alongside the Exile Edit New York team under director Boma Iluma. The video's aesthetic draws from the colorful, nostalgic world of Y2K design, layered with themes of infidelity and self-empowerment for a story that feels both fresh and timeless.

Every cut, color grade, and transition was thoughtfully crafted to match the song's playful yet powerful tone. Praised by Hypebae for its fun, nostalgic aesthetic, the video quickly became a standout in Mahalia's discography and a testament to how meticulous post-production can transform raw footage into a fully realized visual narrative.

BITTREX - CHOOSE YOUR RACER

Animation
Role: Animation Producer

In collaboration with Not To Scale and Hello Savants, I produced "Choose Your Racer," transforming the fast-paced world of cryptocurrency trading into an engaging 2D animated racing campaign. The story centered on a character named Steady, whose "slow and steady wins the race" philosophy guided viewers through the twists and turns of crypto trading in a retro motorbike, 8-bit arcade, 1980s cartoon-inspired world.

Completed on a tight six-week timeline, a team of illustrators and animators designed a full cast of characters and vibrant environments, with dynamic motion and cinematic camera angles that gave the campaign a fresh, modern feel while nodding to classic arcade aesthetics. The result turned complex financial concepts into something genuinely engaging, a standout example of how branded animation can both educate and entertain.

NISSAN - GT ACADEMY TEST PRANK DRIVE

Commercial & Experiential Activation
Role: Senior Producer

To generate buzz for the new season of GT Academy on Spike TV, I produced an experiential stunt in downtown Los Angeles that seamlessly blended virtual gaming with real-world driving. Unsuspecting participants were invited to what they believed was a standard test drive for the 2015 Nissan 370Z Nismo, until mid-drive, reality shifted.

3D projection technology transformed the ordinary drive into a high-speed street race simulation, leaving participants stunned and exhilarated. The stunt captured significant social media attention and reinforced Nissan's connection to precision driving and cutting-edge technology, a memorable experiential marketing moment that lived well beyond its launch day.

MAC - LOCKED KISS INK

Commercial
Role: Senior Post Producer

In collaboration with AP Studios, I led post-production for MAC Cosmetics' Locked Kiss Ink 24HR Lipcolour campaign, bringing the product to life through sleek visuals and sharp product storytelling. The creative strategy centered on the product's standout features, long wear, comfort, and bold color, to engage beauty consumers looking for a lipstick that stays flawless from morning to night.

FREE PEOPLE

Commercial
Role: Senior Post Producer

For Free People's Spring 2024 campaign starring supermodel Behati Prinsloo,
I led post-production under AP Studios, working alongside photographer Daniel Jackson and stylist Géraldine Saglio. From managing timelines to final color correction, the focus was on delivering a polished, cohesive visual identity that aligned with the brand's free-spirited aesthetic.

Featured on Refinery29, the campaign stood out for its romantic styling and sunlit minimalism.

ZARA MAN

Commercial
Role: Senior Post Producer

For this sleek, style-forward Zara Man campaign, I led post-production under AP Studios from editorial to final color and mix, ensuring seamless delivery at every stage while maintaining the elevated, refined tone the brand is known for. Directed by Philipp Paulus and edited by Uppercut, the final film is the result of a detail-driven, collaborative creative process.